Rethinking Print

Management Scope

Rethinking Print

Date

June 2016

Media

Branche

Magazine

Team

Client:

Management Scope

 

Strategy:

???

 

Creative direction:

????

 

Copy:

???

 

Production:

???

Creative Direction for business
Hollands top management magazine aimed at the top 500 CEO’s is a publishing redesign project. Not purely a redesign but a rethink of the marketing approach and how to create a new proposition for a printed magazine in an ever increasing online news market.

 

A Meeting of Minds
Management Scope is a leading business magazine in the Netherlands. Not only did we resdesign the contents but also the brand and masthead. 
Rethinking the design and navigation throughout the magazine was a breakthrough moment in offering a page side navigation through the magazine whereby the sponsored articles not only showed the interviewer, but also the interviewee.

 

Within the magazine we also had a section on Creative Thinking, together with Peter Barratt-Jones and the Rethinker story.

 

http://managementscope.nl/

Snapshot of our work