‘We are limited, not by our abilities, but by our vision.’ Brian Klass CEO of Giant Leap wanted to double his South African based business. He called on the Rethinking Group. We needed to completely rethink the business. After a company-wide innovation masterclass led by Rowan Gibson.
We looked at the core competencies and core assets and created a repositioning that is fit for purpose. ‘Superior Interiors” and a slogan ’Welcome to a better place.” We are creating the momentum for growth. Watch this space. It will be digital…it will be digital emotional…