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Hassle-free Chairs

ChairClub

Leveraging assets and creating new markets

Date

April 2018

Media

Sector

Office furniture

Location

South Africa

Happiness by design

Our Johannesburg client asked us to help them ‘double the business.’ To do this we looked at their core assets, core competences and unmet customer needs in the African market.

Using top German designers and the client’s own manufacturing facilities. We helped create a beautiful range of office chairs. We needed a strong differentiated brand that fitted in with the younger net savvy generation.

We created ChairClub, an online and instore brand. Beautiful Chairs. Big Smiles.

TheHappier

Snapshot of our work

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