Leveraging assets and creating new markets
Happiness by design
Our Johannesburg client asked us to help them ‘double the business.’ To do this we looked at their core assets, core competences and unmet customer needs in the African market.
Using top German designers and the client’s own manufacturing facilities. We helped create a beautiful range of office chairs. We needed a strong differentiated brand that fitted in with the younger net savvy generation.
We created ChairClub, an online and instore brand. Beautiful Chairs. Big Smiles.