Customer obsession as a winning strategy

Alpha Capital

Customer obsession as a winning strategy


February 2015




In the financial sector, the customer is often forgotten. For the successful start up of Alpha Capital we designed their core strategy: Customer First. It is all about the customer and their needs and their wishes. Personal attention and an individual approach for every single customer. Since as a customer you want the best result based on your personal situation.


Alpha Capital started in July 2014 and already in January 2015 their results are beyond expectations: 80% of their capacity for this year is taken and expansion to a new office is a natural course.